DIGITAL FOCI INTRODUCES PHOTO STORAGE & DIGITAL ALBUMS TO EUROPEAN MARKET AT PHOTOKINA

Expands into Europe with Top Selling

Picture Porter 35, Photo Safe II, & Photo Book



September 16, 2010, Los Angeles, CA – Digital Foci www.digitalfoci.com, an award-winning leading provider of digital photography accessories for consumers and professional photographers, announced today that it will be expanding its top-selling line of portable digital photo storage and digital photo albums into the European market at Photokina, held September 21-26 in Cologne , Germany , with European introductions of Picture Porter 35, Photo Safe II and Photo Book. Digital Foci products are currently available in the U.S. , Canada , Australia , and New Zealand .



Picture Porter 35 - Full-Featured High-Capacity Photo Storage



Picture Porter 35 is a full-featured, high-capacity 250-500GB portable photo manager for professional photographers and consumers to take while traveling, on vacation, or on photo shoots. Picture Porter 35 lets you instantly and securely store and view digital photos, music and video on its hard drive wherever you go. It features a 3.5-inch color LCD screen for easy viewing; built-in hard drive with 250GB and 500GB capacities; fast copy speeds of 1GB of data under 90 seconds; RAW image support with zoom capability and EXIF/histogram viewing, and a multi-format memory card reader for CF, MMC, SD/HC Card, miniSD, Memory Stick, MS PRO, MS Duo, and xD-Picture card. The incremental backup feature allows you to save new photos to an existing folder in the Backup Directory. The USB-Host function lets you connect an external hard drives connected to Picture Porter 35 and provides a convenient and inexpensive method for making a secondary backup of critical photos. Picture Porter 35 (model PPR-350) is available immediately priced at U.S. $399 MSRP for 250GB and U.S. $499 for 500GB. Info at: http://www.digitalfoci.com/downloads/product_literature/PPR-350_Brochure.pdf



Photo Safe II - Low-Cost Photo Companion



Photo Safe II is the ultimate low-cost photo companion for travelers. Photo Safe II provides portable on-the-go digital photo storage with 250GB and 500GB hard drives and built-in memory card readers, so you can quickly save your digital photos on the road without worrying about losing important photos or running out of memory card space. Photo Safe II (PST-251) is priced at U.S. $159 MSRP for 250GB and U.S. $219 for 500GB. Info at: http://www.digitalfoci.com/downloads/product_literature/PST-251_Brochure.pdf


Photo Book – Hottest Seller 2009 Holiday Season



Photo Book is an elegant portable digital photo album with an 8-inch 800x600 color digital LCD screen and 4GB of internal memory. Available as a “Wedding” version in Pearl White and “Professional” version in Black, Photo Book has been consistently awarded PMA Retailer’s “Hot Pick” at PMA 2009 in Las Vegas , PMA Canada 2009 and PMA Australia 2009. As predicted by the PMA panel of retail buyers with expertise and knowledge of the photo industry, Photo Book was one of the hottest sellers of the 2009 holiday season in the U.S. Photo Book in Pearl White is the perfect digital wedding album and the Black “Professional” version is great for photo portfolios or keepsakes. Both have a sleek design encased in a soft leather-like case for a beautiful photo album that makes an attractive first impression. Ideal for passing around while sitting on the sofa and at family gatherings, Photo Book can run for over 2.5 hours on its internal battery, giving you the convenience to share your photos in any setting. Photo Book Pearl White “Wedding” version and Black “Professional” version are priced at U.S. $189 MSRP. Info at: http://www.digitalfoci.com/downloads/product_literature/PBK-080_Brochure.pdf.



Availability



All Digital Foci products are available immediately through Digital Foci at www.digitalfoci.com and major retailers, such as www.Saks.com, www.amazon.com, www.bhphotovideo.com, and www.adorama.com. European availability and pricing will be announced 2011. For more information, see www.digitalfoci.com.



About Digital Foci



Digital Foci www.digitalfoci.com helps consumers manage and enjoy their digital content collection easily. The company enhances people’s lives by allowing them to seamlessly move digital photos, video, and music from one place to another. Digital Foci products include digital picture frames, photo d is plays, storage devices, and card readers for transfer, storage, and management optimized for any setting where you choose to enjoy your digital content.



Digital Foci (pronounced “foe-sigh”) is the plural form of the word “focus” and symbolizes the many d is tinct points where light and sound converge and diverge. It is at these digital focus points (or foci) where you view and share your digital pictures, watch your digital video, l is ten to your digital music, and access your digital files.