OWC ANNOUNCES LOW-COST DO-IT-YOURSELF “DIY” 1 TB HARD DRIVE KITS FOR LAPTOPS

Quick & Easy Video Instructions – Speeds to 7200 RPM & High-Performance SSDs
OWC’s Macsales.com Store Saves You 40% – Offers 60 DIY Kits Priced at $57.99 & up

Be “Green” Re-use Your Old Hard Drive as New Portable Drive with DIY Kit Enclosure

October 26, 2010, Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, the leading provider of Mac® and PC performance upgrades, storage drives and accessories, announced today the OWC DIY Hard Drive Kit, the easiest and lowest-cost way to upgrade your laptop hard drive at home, school, or office to a faster (to 7200RPM!), larger (to 1TB!) hard drive or high performance SSD without sending the laptop out for repairs or buying a new laptop. The OWC DIY Hard Drive Kit provides everything you need to increase space and performance for your MacBook, MacBook Pro, Mac mini storage, or PC laptop and be “green” by re-using your “old” hard drive as a new portable external drive.

The OWC DIY Drive Kits http://eshop.macsales.com/shop/hard-drives/2.5-Notebook/SATA/DIY includes:
· New Hard Drive: 2.5” up to 1TB hard drive, 5400 or 7200 RPM, or high-performance SSD.
· OWC External Enclosure to re-use old drive: 2.5” bus-powered (FireWire and/or USB 2.0).
· 5 Piece Toolkit: provides all the tools needed to complete the DIY project.
· Cables for transferring data from the old drive to new drive, with instructional info at: http://eshop.macsales.com/tech_center/tech_tips/sparedrive.cfm
· How-to Guide and Installation Videos at: www.macsales.com/installvideos.
· 24/7 U.S.-based high-quality tech support.
· 60 Configurations priced starting at $57.99 for 40% savings.
· Select Kit’s software bundle ($200 value) http://eshop.macsales.com/shop/solutions/software_bundle/

Super Fast High-Performance SSD Drives for Laptops

When your laptop starts getting slow or you’re running out of hard drive space, the DIY Hard Drive Kit lets you easily upgrade your laptop’s drive for faster boot times, application loading, and overall system responsiveness. OWC offers high-performance hard drives or even higher performance SSDs for the best blazingly fast load time speeds, which you have to see to believe. In addition, the free Online Instructional Videos www.macsales.com/installvideos, How-To Guides, and 24/7 tech support provided from USA, make it very easy to install your new drive, walking you through the steps to replace the drive and showing you how to transfer data from the old drive to the new.

Save Money & Be “Green” - Re-use Your “Old” Drive as New Portable Drive

Available in 60 configurations, priced starting at $57.99 according to capacity and speed, the kits provide a savings of up to 40% versus buying all the components separately. After upgrading their laptop with the new hard drive, consumers can also save money and be more environmentally responsible by re-using their old drive with the included OWC enclosure instead of throwing the drive out. “OWC is helping customers to ‘be green’ and re-use their old hard drives as external portable drives, thereby saving money, and the planet at the same time,” said Larry O’Connor, Founder & CEO, Other World Computing (OWC).

Available immediately from Macsales.com at http://eshop.macsales.com/shop/hard-drives/2.5-Notebook/SATA/DIY priced starting at only $57.99, the OWC DIY Hard Drive Kits are compatible with Mac or PC laptop and Mac mini internal drives, Apple OS 8.6 to 9.2.2, Apple OS X (all versions, including the latest 10.6 "Snow Leopard") and Windows 98SE or later operating systems.

Macsales.com -- Place for All Things Mac -- Largest Catalog of Computer, iPod, & iPhone Products

The Macsales.com Store www.macsales.com is the premiere place to buy all things Mac since 1988, with the largest online catalog of computer, iPod, and iPhone enhancement products. Macsales.com is known for its exemplary service, including fast delivery, priced from $1.95, Free Delivery for orders over $179, industry-leading selection of shipping options, and priority same day shipping for orders made as late as 10:30 PM EST. Other Macsales.com famous services include 24/7 Live Chat Support at: http://eshop.macsales.com/Service/Tech.cfm, Online Video Training, How-To Guides at: http://eshop.macsales.com/tech_center/index.cfm, helpful customer service, knowledgeable online Tech Support, and product warrantees. For more info, see www.macsales.com.

About Other World Computing (OWC)

Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad™ enhancement products through its e-commerce portal www.macsales.com. As an Apple Certified Developer, OWC also provides extensive U.S. based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net.
OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” list honoree 2007-2010; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.
In March 2010, OWC’s corporate campus was designated as LEED Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program’s inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency