THE JOY FACTORY UNVEILS SUITE OF LIFESTYLE-DRIVEN DIGITAL COMPANION

THE JOY FACTORY UNVEILS SUITE OF LIFESTYLE-DRIVEN DIGITAL COMPANION

PRODUCTS FOR iPAD, iPHONE

Launches Company and Products at Digital Experience in Las Vegas

LAS VEGAS (Jan. 5, 2011) – The Joy Factory, Inc. today unveiled its initial product suite of digital companion accessories for iPad™ and iPhone® users. The products, which range from 360-degree rotating stands and portfolios to waterproof cases and versatile mounting systems, are lifestyle driven and designed to enhance overall usability. The Joy Factory made its industry debut at The Digital Experience, the country’s largest and best attended consumer electronics media event, which is held annually on the eve of the International Consumer Electronics Show.

“We launched The Joy Factory with the goal to bridge today’s complex technology with its users by creating an emotional bond and joyful experience,” said Sampson Yang, president of The Joy Factory and consumer electronics veteran. “Our products are designed to allow consumers to maximize use of their digital devices—whether it be at home, in the car, at the office or on-the-go. The Joy Factory accessories redefine the boundaries of use.”

Caters to Consumers’ Need to Use Digital Product Almost Anywhere

Designed to fit a variety of lifestyles and usage applications, The Joy Factory offers an array of smart phone and tablet specialty accessories, including protective cases and portfolios, rotating stands and mounting options designed for real-life settings. The cabinet-mounted solutions make viewing recipes in the kitchen a snap, while the waterproof iPhone case allows the “outdoor enthusiast turned professional” to check email from virtually any setting. And an auto carbon fiber mounting system will keep kids entertained while watching movies on the road.

Exquisitely Crafted, Ergonomically Engineered

The Joy Factory’s products are ergonomically engineered, made of exquisitely crafted materials and developed for ease of use. The company’s case and stand mounts feature the exclusive Snap-n-Roll™ design to provide an easy and secure attachment solution. Joytracer™, which is a unique identification and recovery system, provides peace of mind in the event the product is lost. And The Joy Factory’s family of easy charging solutions keeps users’ devices charged at maximum power capacity with an automatic surge protector to safeguard against harmful voltage fluctuations.

The Joy Factory’s initial product suite includes:

· iPad, iPhone Versatile Cases and Stands with MSRP starting at $59.95 to $99.95

o Arc iPad case and stand with built-in screen protector and Joytracer™

o Palette iPad case and stand for with free-adjust viewing and angle locking - available in five stylish color options

o Folio 360 iPad case and stand with Snap-n-Roll™ mount compatible system that spins 360 degrees

o Waterproof case for iPhone 4

· Tournez and Valet Family of iPad, iPhone 3/3GS and iPhone 4 Wall and Surface Mounting Solutions with MSRP starting at $49.95 to $199.95

This family suite is available in a variety of options suitable for home, office, professional trade (i.e., medical, sales, academic) and outdoor work environments along with automotive applications and includes:

o Retractable carbon fiber wall/cabinet mounts

o Retractable carbon fiber clamp mounts

o Automotive carbon fiber seat bolt mounts

o Automotive carbon fiber head rest mounts

o Suction mounts and stand all-in-one


· Charging Solutions for Mobile, Home, and Office with MSRP starting at $49.95 to $99.95

o Magnetic multi-device charging system

o PowerBullet iPad, low-profile 10W USB car charger with Intellifuse™ automatic surge protector and detachable cable for iPad, iPhone, and iPod

o PowerBullet Micro, ultra low-profile USB car charger with Intellifuse automatic surge protector

· Protection and Care Solutions with MSRP starting at $14.95 to $29.95

o Prism, anti-glare screen protectors for iPad and iPhone

o Prism, crystal screen protectors for iPad and iPhone

The Joy Factory’s initial product suite is available in the first quarter of 2011. Orders are currently being taken with slated delivery in January 2011 and are available through distribution to online stores and retailers.

About The Joy Factory

The Joy Factory, headquartered in Irvine , Calif. , offers innovatively designed digital device accessories. The company’s namesake is derived from the definition of Joy: the emotion of great delight or happiness caused by something exceptionally good or satisfying. This is the driving philosophy behind the company’s commitment to creating an elite class of digital companion products that bridge today’s complex technology and elicit a joyful experience for the consumer. The company’s flagship product suite of iPad™ and iPhone® patented and patent-pending specialty accessories include versatile cases/stands, mounting systems and charging solutions to allow consumers to stay active and engaged with their smart devices in their daily lives.

The company was founded by a team of gadget fanatics and designers with more than 40 years of expertise in the consumer electronics sector. Additional information is available at www.thejoyfactory.com, www.facebook.com/thejoyfactory or www.twitter.com/the_joy_factory.