MTV TO LAUNCH MTV MUSIC METER ON INTERNET CONNECTED TELEVISIONS

MTV TO LAUNCH MTV MUSIC METER ON INTERNET CONNECTED TELEVISIONS

PARTNERS WITH SAMSUNG TO LAUNCH MTV MUSIC METER ACROSS ALL SAMSUNG PLATFORMS INCLUDING ALL CURRENT AND UPCOMING SMART TELEVISIONS

New York, January 5, 2011 – MTV today announced plans to launch its MTV Music Meter (http://www.mtvmusicmeter.com), which tracks trending artists based on their social media buzz on internet connected televisions following a successful launch late last year as a standalone website and on select smartphones and tablet devices.

MTV will partner with Samsung Electronics America, Inc. to bring the MTV Music Meter to select Samsung HDTVs, Blu-ray players and Blu-ray Home Theater Systems as part of Samsung Apps, the world’s first HDTV-based application store. This announcement marks the first time the MTV Music Meter will be made available on connected smart televisions and follows the successful launch of the MTV Music Meter on Samsung devices across all platforms including Samsung’s Galaxy series smartphones and Galaxy Tab tablet.

“We’ve designed MTV Music Meter as a platform agnostic product that will provide music fans with the ability to discover, consume, share and interact regardless of whatever screen they are in front of,” said Dermot McCormack, EVP of Digital Media, MTV Music & Logo at MTV Networks. “Samsung is a great partner to introduce the product into the connected television market.”

“Today, consumers enjoy the freedom to access their favorite music and movies when and where they want it,” said Eric Anderson, vice president of content and product solutions, Samsung Electronics America, Inc. “At Samsung, we are committed to delivering rich, engaging content experiences to the largest screen in the home and we are excited to be the first to bring MTV Music Meter across the line of Samsung smart home entertainment devices.”

Developed by MTV, working with The Echo Nest, MTV Music Meter allows fans to discover, consume, share and interact with new music. The easy to navigate interface features a countdown of the top 100 trending artists based on social media buzz as well as audio, video, artist news, tweets, bios and a feature that showcases similar artists.

In the coming months, MTV plans to launch MTV Music Meter on additional connected devices, TV's and platforms including iPhone and iPad.

The connected TV app, which MTV will provide to consumers at no cost, will be available later in the year and provide fans with the same music discovery tools as the online and mobile versions, turning one’s television into an unparalleled resource for music discovery.

MTV Music Meter is the first of several music-focused digital products MTV plans to launch in the near future.

“Today’s music fan is bombarded with an astounding amount of music,” added McCormack. “MTV is looking to develop music products that help cut through the clutter and connect fans with artists - no matter where they are.”