SCOSCHE INDUSTRIES TO DEBUT PRO APP SOLUTION FOR AUTO ACCESSORY INSTALLERS AT CES 2011 USING RADISH(tm) CHOICEVIEW(tm) SERVICE PLATFORM

SCOSCHE INDUSTRIES TO DEBUT PRO APP SOLUTION FOR AUTO ACCESSORY INSTALLERS AT CES 2011 USING RADISH(tm) CHOICEVIEW(tm) SERVICE PLATFORM

Installers Can See Instructions and Diagrams While Talking to Scosche Support

Boulder, CO -- (January 4, 2011) -- Smartphone-based customer service in the cloud may be the hottest new technology coming out of the 2011 Consumer Electronics Show, January 6-9 in Las Vegas. Scosche Industries’ PRO App Solution for auto accessory installers, using Radish Systems’ ChoiceView Communications as a Service platform (www.radishsystems.com/products/the-choiceview-app/), may be the next "killer app" in customer relationship management and technical support.

The Scosche PRO App with ChoiceView (www.scosche.com/press.room/?year=2010&newsID=483) allows callers to talk on a smartphone with Scosche, a ChoiceView-enabled business, while seeing visual information delivered, either from a Scosche representative or Interactive Voice Response (IVR) system. Automotive electronics and accessories installers will be able to connect with live voice and visual technical assistance during the install process.

IMPROVED PRODUCTIVITY. "With the Scosche PRO App with ChoiceView, automotive electronics accessory installers can be on their backs under car dashboards and get challenging installation jobs done better, cheaper and faster without the hassle of navigating a phone tree or leaving the car to get on a desktop computer or retrieve a fax," said Kas Alves, Scosche Executive Vice President. "With the Scosche PRO App, an installer simply pushes the 'Talk to Scosche' button on a smartphone and begins speaking with a support person while downloading visual instructions, schematics and wiring diagrams. This will mean tremendous productivity gains for the auto accessory industry."

SEEING AND HEARING INCREASES COMPREHENSION. "The beauty of ChoiceView is that it works with an ordinary phone call. ChoiceView doesn't disturb the existing voice infrastructure that callers and businesses are accustomed to using in their normal phone transactions. As a result, the ChoiceView technology can be easily incorporated in contact centers, IVRs, mobile apps, and other phone-related platforms," said Dr. Richard A. Davis (www.radishsystems.com/company/leadership/), Chairman and Chief Technical Officer of Radish Systems. "ChoiceView allows a caller to get visual information during the call, plus, for Scosche PRO, it allows a Scosche support person to know exactly what the installer needs even before answering the call."

BENEFITS TO MANY INDUSTRIES. With mobile device transactions quickly becoming the communications standard of choice for millions of users, the Radish ChoiceView software (www.radishsystems.com/products/), Software as a Service (SaaS), and Original Equipment Manufacturer (OEM) platform is poised for deployment into multiple vertical markets where customer service and technical support are the lifeblood of many businesses. ChoiceView is currently being tested by a number of companies in a variety of industries including financial services, healthcare, travel, insurance, e-commerce, and call centers where new standards are being set with 15 percent and greater reductions in call-handling time. ChoiceView-enabled contact centers also create profit opportunities by enabling customer upselling and improving user satisfaction.