Signeo USA Officially Unveils SOUL by Ludacris®

Company to Launch Full Suite of High Performance Audio Line with World Renowned Artist Ludacris at the 2011 Consumer Electronics Show

January 5, 2011 – Signeo USA, a global leader in pro and consumer audio manufacturing, announces the worldwide launch of a superior new line of personal audio products - SOUL by Ludacris®. In a highly collaborative effort with the Grammy winning and globally renowned artist Chris “Ludacris” Bridges, the SOUL® brand kicks off with an initial 5-model line-up of high definition headphones that offer the elite sound caliber of a professional headphone with a distinct flair for self expression and style. Driven by his famously artistic vision, and supported by an award-winning design team with resume credits spanning from luxury automotive to world-class electronics, the line dons a sleek form factor and presents an array of eye-catching colors and uniquely designed styles.

“It was important to our team to create a collection of audio concepts that not only delivers a powerful and precise listening experience, but also embodies the kind of style people look for in a nice pair of sunglasses or even a sports car”, said Bob Bonefant, Executive Director of Signeo USA. “Ludacris is a perfect partner for us as he is the consummate individualist and has such a talent for infusing a distinct style into everything he does.”

The SOUL by Ludacris line debuts with the High Definition Professional SL300 Powered Noise Cancelling headphone, High Definition On-Ear models SL150 and SL100, and the SE99 and SE49 High Definition In-Ear headphones. The entire line contains professionally voiced sound technology with advanced circuitry and drivers designed by a team of engineers who have developed some of the most notable acoustic breakthroughs in the audio industry. Elements such as world-class noise cancellation technology and ultra precise audio mix balancing deliver deep bass without sacrificing clarity of mids and highs to provide a listening experience fit for a wide audience that reaches the business traveler or casual music lover to the pro musician or audiophile.

Signeo USA Executive Director Len Davi commented,“ Delivering an impactful sound experience is an art form. Music is a passionate expression, and when you hear a great performance it’s a very powerful thing. The SOUL name and concept is founded on the idea that you should be able to experience that feeling with each listen.”

The SOUL by Ludacris® product line will be exclusively distributed by Ingram Micro, Inc. (NYSE: IM) through its Consumer Electronics Division. The new line is scheduled to hit retail shelves nationwide in early 2011.

For More Information, please visit www.SOULbyLudacris.com

About SOUL by Ludacris®
Expression, Passion and Superior Sound are at the core of the SOUL by Ludacris ®experience. Here to prove that style and sound quality can coexist, the SOUL line offers an array of personal audio products that masterfully balance elements such as world-class noise cancellation technology with superior sound quality, allowing you experience the full range of your music. Pair that with an award winning design team and the expressive vision of world renowned artist Ludacris, and you get the first headphone that effectively merges style with professional acoustics.

About Chris “Ludacris” Bridges
Boasting a collection of hits that spans over a decade, Ludacris has sold more than 12 million albums domestically thanks to the blockbuster success of such singles as "Stand Up," "Get Back," "Number One Spot" and "Money Maker.” 2010’s acclaimed “Battle of the Sexes” album release brought more chart topping hits, including “How Low" and "My Chick Bad.” With an unrivaled match of lyrical acumen, wit and imagery, Ludacris has solidified himself as one of music’s premier entertainers. Although he’s best known for his infectious tunes, Ludacris has shown that he’s equally adept at writing powerful songs with serious subject matter, including runaways on "Runaway Love." This versatility and artistic complexity enabled Ludacris to make a seamless transition to acting. His global popularity soared with his work on the Fast & the Furious motion picture series, and his acclaimed performances in films such as Crash and Hustle & Flow plus noteworthy television roles (Law & Order: Special Victims Unit) have Hollywood and critics alike buzzing about his increasingly impressive screen resume. The SOUL by Ludacris audio line joins Ludacris’ Conjure Cognac and Disturbing Tha Peace Records as yet another successful venture of the business mogul.