WeSC Debuts Eclectic Headphone Collection for Fall 2011

WeSC Debuts Eclectic Headphone Collection for Fall 2011 at CES


Authentic Collaborations Debuted with The Standard Hotel Group, Iconic Skater Jason Lee & Acclaimed Bing Bang Jewelry Designer Anna Sheffield

WeSC Will Unveil Collections in Central Hall, Booth 13047

New York – January 6, 2011 – WeSC, a Stockholm-based street-fashion brand short for “We Are the Superlative Conspiracy,” will unveil its Fall 2011 premium headphone collection at CES, expanding the brand’s extensive line of seasonal and non-seasonal headphones and earbuds.

The WeSC brand is built on the philosophy of innovating authentic, high-quality and sophisticated products with a dash of punk mentality, while uniting a worldwide community of like-minded people sharing similar values and lifestyles – the WeActivists. WeSC seasonal collections are inspired by the brand’s collaborations with visionaries across the different genres of culture, art, sports, music and creativity.

"Our Fall collection takes the WeSC headphones to a new level – continuing to develop the technology and look of the headphones to a fashionable and technically excellent standard,” said Greger Hagelin, WeSC CEO and Co-Founder. "The collection embodies the eccentricity and streetwise persona the WeSC brand is built on, and includes DJ Pro headphones, street styles, in-ear designs and more to further establish WeSC Headphones as the choice for active and aware consumers with an interest in quality as well as fashion.”



The Standard
Andre Balazs’ Standard hotels have revolutionized the concept of affordable yet stylish travel among the global community, setting the standard for a unique hospitality experience based on playful sensibility and keen attention to design and detail. WeSC joined forces with The Standard to create a signature line of leather accessories and a pair of exclusive headphones, boasting luxurious ear cushions and chic leather head straps. The accessory line contains travel and standard-sized wallets, a phone case, a passport holder, and a luggage tag, available in four plush colour stories – the Downtown, the Hollywood, the Miami and the New York Series to represent the individual styles of the hotels and the cities they represent.



Jason Lee
Jason Lee is a living, breathing lesson of authenticity, with pervasive influence in the media as a skateboard legend, recognized actor (My Name is Earl), published photographer (Anthem magazine), co-captain of Stereo Sound Agency (Stereo skateboards), and father. The collaboration for Fall consists of two great headphone styles of the Maraca – the Los Angeles (white) and the New York City (black) – a tribute to the two influential cities in Lee’s life. The headphones feature oversized cushions for rich, seductive sound, a stout head strap for enhanced durability, and packaging adorned by Lee’s photographs from each city.



Bing Bang
Anna Sheffield, renowned for her timeless jewelry designs integrating Victorian, Punk and Street styles inspired by her Southwest upbringing and New York City surroundings, has built a name for herself through her insatiable curiosity and special adaptation of blacksmithing techniques in her jewelry. She has collaborated with high-profile designers like Marc Jacobs and Phillip Lim and has also launched her own jewelry lines – her namesake Anna Sheffield collection, which launched in 2008, and Bing Bang, referencing the sound of her hammer striking the anvil while designing. The WeSC + Bing Bang Bongo headphones capture Sheffield’s timeless elegance, emblazoned with gold metal accents and sleek black lining, accompanied by a jewelry accessory that can be worn on the headphone cord or the wrist, as well as a line of stylish pendants, including a pocket knife, necklaces, rings and more.



The new collections from WeSC will be on display in the Central Hall, Booth 13047 from January 6-9. To make an appointment to speak with Danny Leder, US Headphone Manager, or Tracy Anderson, Marketing and Public Relations USA, contact Jennifer Reiss at 305-576-1171, ext. 44, or via e-mail at jenniferreiss@maxborgesagency.com. Headphone specifications appear below.

About WeSC

The name WeAretheSuperlativeConspiracy symbolizes what WeSC as a brand and company represents: a group and family of good, competent people working toward the same ideal. Offering menʼs, womenʼs and kids, including a full range of collection pieces, accessories, premium denim and headphones, WeSC is a recognized leader in street-fashion. WeSC was founded in 1999 and is today available in more than 20 countries. www.wesc.com



Highlights Headphone Collection:



The Standard ($88)
B4 0 5 9 6 3
Unisex premium headphones
DESCRIPTION
• WeSC & The Standard
• Type: 40mm power drivers
• 1kHz sensitivity: 110 dB
• Impedance: 32 Ohms
• Frequence range: 20-20 000Hz
• Plug: gold-plated 3,5mm stereo
• Cord: 0,5m + 1,0m extension + 0,1m adaptor, PV C cord
• Handsfree
• Weight: 115g



Jason Lee Maraca – New York ($88)
B4 0 6111
Unisex premium headphones
DESCRIPTION
• WeSC & Jason Lee
• Type: 40mm power drivers
• 1kHz sensitivity: 113,50 dB
• Impedance: 32 Ohms
• Frequence range: 20-20 001Hz
• Plug: gold-plated 3,5mm stereo
• Cord: 0,5m + 1,0m extension + 0,1m adaptor, PV C cord
• Handsfree
• Weight: 183g



Jason Lee Maraca – Los Angeles ($88)
B4 0 5731
Unisex premium headphones
DESCRIPTION
• WeSC & Jason Lee
• Type: 40mm power drivers
• 1kHz sensitivity: 113,50 dB
• Impedance: 32 Ohms
• Frequence range: 20-20 001Hz
• Plug: gold-plated 3,5mm stereo
• Cord: 0,5m + 1,0m extension + 0,1m adaptor, PV C cord
• Handsfree
• Weight: 183g



BING BANG BONGO [Box Set] ($110)
B405964
UNISEX PREMIUM HEADPHONE
QUALITY
BRACELET-15% ZINC, 5% TIN, 80% COPPER
DESCRIPTION
• WeSC & BING BANG by ANNA SHEFFIELD
• HEADPHONES + BRACELET/ACCESSORY 18.4CM/7.25”
• TYPE: 40MM POWER DRIVERS
• 1kHz SENSITIVITY: 120 dB
• IMPEDANCE: 32 Ohms
• FREQUENCE RANGE: 20-20 001Hz
• PLUG: GOLD-PLATED 3,5MM STEREO
• CORD: 0,5M + 1,0M EXTENSION, PVC CORD
• WEIGHT: 147g