OWC ANNOUNCES INTERNAL HARD DRIVE/SSD UPGRADES FOR JUST ANNOUNCED NEW 2011 APPLE MACBOOK PRO MODELS

OWC “Do it Yourself” Kits Offer up to 33% More Capacity for Standard Drive Bay ,
Substantial Savings & Additional Options vs. Factory

March 1, 2011, Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today the immediate availability of higher capacity, higher speed hard drives and Solid State Drives (SSDs) “Do it Yourself” kits for the new MacBook® Pro 13", 15", and 17" models announced by Apple® last week. OWC’s complete upgrade kits provide all the needed tools, including a bus-powered external enclosure, for the easy installation, data transfer, and ongoing use of the original drive for additional external storage and/or data backup.

OWC Internal Hard Drive/SSD Upgrade Kits for MacBook Pro 13", 15", and 17" models include:

· OWC 1TB Hard Drive Kit - features 33% more storage capacity than the largest 750GB drive factory option. Priced at: $122.99.

· OWC 750GB 7200RPM Hard Drive Kit – 50% more storage capacity than the largest 500GB 7200RPM drive factory option. Priced at: $124.99 (compared to up to $150 for factory 750GB 5400RPM upgrade option).

· OWC Mercury Extreme™ Pro Solid State Drive (SSD) Kits - priced from $114.99 (up to 54% less than the factory SSD options) with capacities of up to 480GB.

OWC’s broad line of Mac and PC notebook drive upgrades in capacities ranging from 500GB to 1TB as well as the industry’s fastest OWC Mercury Extreme Pro SSD upgrades are available for immediate ordering at: http://eshop.macsales.com/shop/hard-drives/2.5-Notebook/.

Memory Upgrades Available for New MacBook Pros with up to 55% Savings for 8GB

In addition to storage upgrades, OWC has also announced an 8GB Memory Upgrade Kit for the new MacBook Pro models, with savings of up 55% versus the factory installed 8GB option; as well as 6GB of total memory not available from the factory. Both memory upgrades are available immediately at:
http://eshop.macsales.com/shop/memory/Apple_MacBook_MacBook_Pro/Upgrade/DDR3_1333MHz_SDRAM.

Full product and ordering information for OWC memory, internal drive upgrades up to 1TB, optical bay upgrades, and other accessories for all Mac laptops, including the new 2011 models, is available at: http://eshop.macsales.com/shop/memory/Apple_MacBook_MacBook_Pro/Upgrade.

“We pride ourselves in offering new Mac owners more performance and expanded choices compared to factory available,” said Larry O’Connor, Founder and CEO, Other World Computing. “With memory, hard drive, SSD, and optical bay upgrades available, OWC is a one-stop shop for new MacBook Pro owners to get the most from their machine.”

About Other World Computing (OWC)

Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of Macintosh®, PC, and iOS device enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive U.S. based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net.
OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” list honoree 2007-2010; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.
In March 2010, OWC’s corporate campus was designated as LEED® Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program’s inception, OWC is one of less than three hundred to achieve the Platinum standard. In Septmber 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.