BULLPROOF 3D CAPTURED ENTIRELY ON CANON CAMERAS USING DRS PROPRIETARY RIGS AND WORKFLOW ON A 3D TV BUDGET

May 5, 2011 (Los Angeles, CA) - Full-service production company, Digital Revolution Studios (DRS), announces Bullproof, an all-new original 3D series premiering tonight, May 5, on the elite 3D channel, 3net. Bullproof is the first episodic docu-reality or “Sportumentary” series to be shot entirely in native 3D. In four breathtaking one-hour installments, the season follows four American Bullfighters – the men once known as rodeo clowns -- as they risk their lives to protect the cowboys of the Championship Bullriding (CBR) Tour.

[http://www.youtube.com/watch?v=efL1nwzs79A&feature=share]

“DRS specializes in taking a good idea and making it great. Our partners, Wild Eyes, had been trying to sell this concept for years – with no takers. Combining their idea with our production company was a great decision. Our ability to bring it to life with great stories and stunning visuals made this show unique, immersive and stunning to watch.” says Director, Craig Tanner, the co-founder of DRS and the Visual Effects Editor of the blockbuster, Avatar.

The proprietary post workflow used by Digital Revolution Studios included Final Cut Pro and other readily available finishing tools, with custom developed scripts to enhance the 3D workflow. “Meeting the highest quality standards on our budget was tough, but we made it happen. Obviously, hiring the correct writer was crucial, but we saved money in the post department as DRS used its in-house creative team, including in-house editors, graphic designers, VFX artists, and 3D editors - and it helped that our Director didn’t charge us a penny.” indicated, Wayan Palmieri, Sr. Stereoscopic Supervisor, and CTO of Digital Revolution Studios.

Says CEO of Digital Revolution Studios, Gina Light Tanner, “When we were asked to create the “gold standard” of 3D on a 3D TV budget, we had to think outside the box. DRS engineered 4 different rigs for Bullproof and used easily replaceable Canon cameras, like the XF 305’s. We designed these rigs with absolute simplicity in mind. Getting the shot the first time was crucial. Having rigs that wouldn’t create more headaches in post was critical.”

Digital Revolution Studios creates its own 2D and 3D content, as well as co-produces with partners. DRS is currently accepting unique and compelling feature and TV ideas in all genres for review. Contact DRS at ideas@drs3D.com to find out more information on submission of your idea for review.

Bullproof airs in the month of May on 3Net. Electric Sky is distributing this and other DRS 2D and 3D productions internationally.

About Digital Revolution Studios:
Digital Revolution Studios (DRS) is a full service production company specializing in high quality 3D productions. From development to distribution, DRS combines an extraordinarily talented creative team of writers, editors and artists to create award winning motion pictures. DRS is on the forefront of all aspects of stereoscopic 3D, including low to high budget 2D-3D conversion, live action capture, sound design/mix, visual effects, graphics and cutting edge post-production techniques, including 3D BR Authoring. Co-founded by the Visual Effects Editor of AVATAR, DRS is a team of highly skilled and award-winning industry professionals with a combined experience of over 60 years as leaders in stereoscopic 3D technology and production. Digital Revolution Studios specializes in creating beautifully realistic high quality stereoscopic 3D content, from creation to delivery right into the home. For more information, please visit: www.DigitalRevolutionStudios.com