“MONSTER GAME” DEBUTS AT CEA LINE SHOWS WITH BREAKTHROUGH OVER-EAR “T1 CHAMPIONSHIP HEADPHONES”

-- Exciting New Monster Game Brand Joins Gaming Community with World’s

First True Hybrid Gaming Headphones --

NEW YORK, NY, JUNE 22, 2011 — Monster, a global leader in the development and manufacturing of high-performance headphones, connectivity solutions and A/V accessories, is literally “bringing its “A-game” to CEA Line Shows in New York. Monster Game will officially enter the game space this summer with the introduction of the breakthrough Monster Game® T1 Championship Headphones (SRP: $349.95), the world’s first true hybrid gaming and music headphones, scheduled for August 2011 availability. Created by Monster’s groundbreaking headphone engineering team, the new Monster Game T1 Championship Headphones literally let users “take their game to a new level” with the ultimate in surround sound gaming, as well as the ultimate in music and home cinema performance. Notably, Monster Game previewed its new T1 headphones for gamers at the recent E3 Expo in Los Angeles and received widespread positive feedback from gamers, celebrities and fans.

Noel Lee, the Head Monster, noted: “Our goal with the launch of our Monster Game brand is to open up new worlds of possibilities for gamers, with a line of lifestyle products that will not only provide opportunities to get more enjoyment out of gaming, but help gamers express themselves beyond the immediate confines of their game consoles. Our T1 Championship Headphones, for instance, come with a full Control Talk feature set, including microphone and Apple IC so gamers can enjoy their daily routine on the phone or listening to music as they play! No other gaming headphone has ever been designed to have the look and feel of a stylish, luxury home theater and music headphone – one that doubles as a full-fledged and fully functional gaming headphone as well”.

T1 Championship: Ultimate in Gaming, Cinema and Music Headphones
Monster Game T1 Championship headphones feature Monster’s advanced studio driver design for ultra-precision surround sound clarity. Their extra-large over-ear drivers deliver deep bass and thunderous low-end effects. Additionally, Monster’s most advanced Noise Isolation Technology blocks external sound, so users can remain immersed in the game they’re playing or movie they’re watching. The Monster Game T1 headphones is designed to transform instantly into a full fledged gaming headphone with the optional removable Boom Mic, which, coupled with the forthcoming Monster Game DSP and Voice Chat mixer, give gamers a useful edge while playing and conversing hands-free with opponents!

Adding even more fun and flexibility to the gaming experience, the T1’s feature Monster ControlTalk™ for easy and clear hands-free calling, even while playing! The ControlTalk™ headphone cable* can be used with iPhone™ and iPod® for music playback control as well as

hands-free calls with iPhone and many smartphones, featuring an integrated high-grade microphone and answer button that lets users access their music and answer phone calls without having to reach into their pocketbook, backpack or pocket – or let go of the joystick.

In addition to its T1 Championship headphones, in the in-ear category Monster Game’s new T3 headphones are setting new standards for comfort, style and performance at a groundbreaking new price point. Featuring specially designed soft earcups for hours of comfort, as well as Monster’s patented Comfort Earbuds, the T3s also feature Monster’s patent-pending Monster Flat Cable features a unique tangle-resistant design.

Monster Game is awarding the T3 In-Ear headphones as a weekly giveaway for Monster Game gear enthusiasts until the T1’s ship date in Early August (SRP: $59.95).

Monster Game is planning a major product announcement at the upcoming CES 2012.

ABOUT MONSTER®
Monster was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally “make music sound better.” Today, Monster has grown and diversified to become the world's leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod®, iPhone™ and iPad™ accessories and professional audio and sound reinforcement. As part of its commitment to improving the music listening experience, Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the Beats™ by Dr. Dre™ headphone line, including the Heartbeats by Lady Gaga headphones. The company is also continuing to innovate with its own line of Monster brand headphones, including “Turbine Pro™ In-Ear Speakers™,” the first in-ear headphones geared for use by music professionals and audiophiles. Additionally, under its Monster Power® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems.

Explore the world of Monster at www.monstercable.com.



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