MONSTER INTRODUCES “PURE AUDIO ADRENALINE” WITH DEBUT OF iSPORT “Immersion” IN-EAR HEADPHONES:THE WORLD’S BEST-SOUNDING SPORT HEADPHONE!

-- Sweatproof and Washable, with Proprietary In-Ear Clip Design™ for Secure and Comfortable Fit; Superior Audio Performance; Available in Blue and Black with More Colors and Models Coming --

NEW YORK, NY, JUNE 22, 2011 – Monster, leader in manufacturing and design of

high-performance headphones, today announced the introduction of “Immersion” – the first in-ear headphone in Monster’s new iSport line –and the first Monster headphone designed specifically for superior audio performance to give athletes the drive to achieve more and win! Monster iSport “Immersion” headphones, initially available in both blue and black versions, are designed for athletes, workout enthusiasts and everyone who wants to enjoy enhanced music listening that’s fully in tune with their active lifestyle. The unique, sweatproof Monster iSport Immersion in-ear headphones are scheduled for availability in July 2011 for a suggested retail price of $179 per pair. In addition to the “Immersion” model, Monster is also looking forward to debuting new iSport headphones in a variety of different colors, themes and models in the coming months.

Key Innovations for a New Type of Active-Lifestyle Headphone
Monster iSport In-Ear Headphones feature a variety of innovative advancements that set them apart from all others. Noise isolation allows listeners to block out distractions, focus on their sport and get into “the zone.” Immersion’s patented proprietary in-ear clip design fits the curve of the inner ear to anchor securely and provide maximize comfort that won’t interfere with glasses, goggles, or helmets.

Just as importantly, iSport headphones feature a special adjustable ear pipe on the headphone housing. Because the angle of the ear pipe is fully adjustable it contours to the unique angles of each ear, helping create a perfect seal when combined with the variety of included ear tips.

Striking Design; Super Tough Build Materials
Monster’s tough construction of iSport headphones and their super durable build materials allow users to enjoy an uninterrupted, world-class music experience while they run, jump, cycle or even hit the ski slopes. Most importantly, they are fully washable, allowing sports enthusiasts to focus on what they’re doing – not on whether they should be protecting their headphones!

Sophisticated Audio Technologies: “Because the Music Matters”
To create the ultimate sports headphone with the distinctively superior Monster sound, the company utilized a variety of sophisticated audio-enhancing acoustical headphone technologies. To ensure optimum sound quality at all times, for instance, iSport In-Ear Headphone feature a tight, nearly perfect audio seal – ensuring that all the music stays in your ear where it belongs. Like all Monster headphones, the super tough iSports are designed to deliver unprecedented levels of headphone audio performance with extreme clarity, deep bass and full power that had been lacking in conventional headphones.

Noel Lee, the Head Monster, noted: “Athletes often use music to motivate and get that extra drive to do their very best. The pounding of the bass and the rhythm of their favorite artists lock them into ‘the zone’ where they perform their best and win. To create Immersion, Monster asked the question: ‘What are the main problems with other in-ear headphones when used them for sports?’ They often fall out, and they can get sweaty and dirty. Our iSport Immersion headphones stay in your ear where they belong, and you can wash them. Monster engineers literally worked up a sweat in order put the design through its paces – ensuring that they would not only stay in your ear comfortably during the most rigorous workouts, but also deliver the sound experience – what we are calling ‘pure audio adrenaline.’ If you’re an athlete and the music matters iSport is your headphone.”

Monster’s new iSport Immersion headphones also feature the company’s ControlTalk an innovative control system that gives users music and movie playback control of their Apple® iPad™, iPhone™. The integrated high-grade microphone and answer button allows users to access their music and answer phone calls without having to reach into their pocketbook, backpack or pocket.

* The ControlTalk remote and mic functions are supported by iPod nano (4th and 5th generation), iPod classic (120GB/160GB), iPod touch (2nd generation), iPhone 3GS, and iPad. The remote is supported by iPod shuffle (3rd generation). Audio is supported by all iPod/iPhone/iPad models. Requires software version 1.0.3 for iPod nano (4th generation), 2.0.1 for iPod classic (120GB), and 2.2 or later for iPod touch (2nd generation).

ABOUT MONSTER
Monster was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally “make music sound better.” Today, Monster has grown and diversified to become the world's leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod®, iPhone™ and iPad™ accessories and professional audio and sound reinforcement. As part of its commitment to improving the music listening experience, Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the Beats™ by Dr. Dre™ headphone line, including the Heartbeats by Lady Gaga headphones. The company is also continuing to innovate with its own line of Monster brand headphones, including “Turbine Pro™ In-Ear Speakers™,” the first in-ear headphones geared for use by music professionals and audiophiles. Additionally, under its Monster Power® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems.

Explore the world of Monster at www.monstercable.com.



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