Three New Olympus PEN cameras bring your creative vision to life

Today Olympus launches three new PEN compact system cameras designed to help inspiration-seekers capture their unique visions and share their stories in brilliant still images and high-definition (HD) video. The Olympus PEN family combines the portability of a point-and-shoot with features found on bulkier cameras or camcorders to deliver amazing image quality and lightning fast speed.

The powerfully simple PEN E-P3, PEN E-PL3, and PEN E-PM1 offer advanced capabilities without the complexity of a digital single lens reflex (DSLR) camera: a new 12.3-megapixel Live MOS Image Sensor, TruePic VI Image Processor, high ISO of 12,800, a reengineered autofocus system, full 1080i HD video with Dolby Digital sound recording, newly designed user interfaces and a variety of Art Filters and built-in creative features.

Read the PEN family press release here and about the E-P3 and new lenses and accessories at the links below:

http://bit.ly/PENfamily

And watch the overview video at www.youtube.com/getolympus

In addition to these great shared capabilities, each new model offers unique features:

PEN E-P3: Also announced today, the flagship Olympus PEN with a classic, all-metal design and the world’s fastest autofocus. A body portable enough to travel the world without sacrificing DSLR image quality and control that experienced photographers expect. It features a bright, 614,000 pixel, high-resolution, OLED touchscreen to easily navigate and control the camera at the touch of a finger.


PEN E-PL3: This powerful camera is perfect for photographers who want their memories to reflect incredible, professional image quality. Easy-to-use creative technologies are packed in its versatile body – the size of a small, portable point-and-shoot camera, but with the versatility of interchangeable lenses. A clever, tilting three-inch LCD empowers photographers to go head-and-shoulders above the crowd to capture graduations, easily stoop to eye-level as babies take their first steps or even lower to the ground to get an adorable shot of the family pet.


PEN E-PM1: The smallest and lightest Olympus PEN is available in six stylish colors (purple, pink, brown, white, silver and black) and features a new and simplified user interface as well as a streamlined button structure for superior ease of use. Its small size and portability make it the ideal camera to document life’s fun and spontaneous moments.


NEW LENSES AND ACCESSORIES

In addition to the new PEN family, Olympus is also introducing two powerful, fast new prime lenses: the M. Zuiko Digital ED 12mm f2.0 lens (24mm equivalent) and M. Zuiko Digital ED 45mm f1.8 lens (90mm equivalent) are Movie & Still Compatible (MSC) and feature high-speed, near-silent autofocus during still shooting and high-definition (HD) video capture. Joining them is the sleek, versatile FL-300R Compact Flash and the MCG-2 interchangeable Camera Grip available exclusively for the PEN E-P3.

LIVE FACEBOOK PEN Q&A

Today, for our Facebook fans we will be holding a special three-hour Olympus Tech Thursday on our Facebook page from 3-6 p.m. ET www.facebook.com/getolympus where Olympus spokespersons be answering a variety of PEN questions from fans and we’ll be sharing additional new PEN content.