V-MODA and HBO® Partner to Create “V-MODA for True Blood” Line

Sexy, stylish headphones for those whose lives begin at night


June 1, 2011 – Hollywood, Calif. – V-MODA, the music lifestyle brand that pioneered the fashion headphone category, and HBO, America’s most successful premium television company, today announce their partnership to establish a collection of headphones that embodies the spirit of the award-winning series, True Blood®. Scheduled to launch this summer, the “V-MODA for True Blood” collection offers six models ranging from ear buds to headphones, including a brand new style specifically crafted for this line. The “Hearwear” is tailored to the tastes and sensibilities of the millions who identify with True Blood's alluring, sexy style.


In V-MODA, Chief Visionary Officer and DJ, Val Kolton, created a lifestyle brand that naturally aligns with True Blood’s sexy night life. True Blood fans, music lovers, night-dwellers and artisans alike will be drawn to the headphones’ almost immortal durability, made possible by V-MODA’s MaterialEDGE military-tough testing processes and over four years of quality engineering. The product line’s timeless materials – metal plates, Kevlar-reinforced cables and luxurious fabrics – ensure functionality that, like True Blood’s vampires, can span years without signs of deterioration. And most importantly, each product has been masterfully tuned alongside legendary musicians, producers and DJs to deliver “supernatural” sound.

“The fantastical world of True Blood speaks to the vision and values of the V-MODA Tribe,” says Kolton. “Our products have been carefully crafted for those whose style and sophistication have evolved through the ages. With each season, more and more people have found it impossible to resist the allure of True Blood and we think the same will be true of the new “V-MODA for True Blood” line. Like the show, it’s boldly seductive.”

“Music is a very integral part of the story telling for all of our programming, especially True Blood,” stated James Costos, vice president Licensing & Retailing, HBO. “So it made sense for us to partner with V-MODA which is an extremely forward-thinking music accessories company. In addition, their brand mirrors the edgy, provocative qualities that are so closely associated with the show.”

Arriving in time for the show’s fourth season premiere on June 26th, the “V-MODA for True Blood” line will be unveiled and available at select retailers, including V-MODA.com, Amazon.com and the HBO Shop® (at 42nd St. & 6th Ave or online at store.hbo.com).

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ABOUT V-MODA:

V-MODA is the true music lifestyle brand that is distinguished by its fashion-forward design, unparalleled quality and unequivocal passion for music and materials. Led by professional DJ and Chief Visionary Officer, Val Kolton, V-MODA products blend the spirit of Italian design, the essence of music, and the charisma of Hollywood. Together with the world’s most influential producers, musicians and DJs, V-MODA is constantly challenging the norm and forging the remix revolution. For more information, please visit V-MODA’s website, www.v-moda.com.

ABOUT HBO LICENSING & RETAIL:
HBO Licensing & Retail officially licenses the HBO® brand for the development and merchandising of innovative product lines inspired by the network’s award-winning programming. With products created around classic series like the The Sopranos® and Sex and the City® to current hits like True Blood® and Entourage®, items include fashion apparel, jewelry, digital and CD soundtracks, games, books as well as exclusive, premium collections in partnership with upscale, designer brands. Merchandise can be purchased in retail stores nationwide, at http://store.hbo.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City. HBO Licensing & Retail products are also sold internationally across Europe, Asia and Australia.