V-MODA Premieres True Blood® V-80 On-Ear Headphones

First Product to Debut from the New V-MODA for True Blood Collection

Supernatural Sound and Sleek Design Inspired by Immortal Style of the Emmy® Award-Winning HBO® Series





Los Angeles – June 30, 2011 – V-MODA, the authentic music lifestyle brand and manufacturer of award-winning headphones, announced the availability of the V-80 on-ear headphones, part of the V-MODA for True Blood line developed in partnership with HBO. The V-80 is a lightweight, high-fashion headphone that is poised to redefine the headphone industry by fusing life-like 3D sound, timeless materials, ultimate durability and the unique ability to shapeshift its style.

The V-80 offers a great deal of customization options for True Blood fans. They can choose from a range of designs that showcase their fanatical passion for the show as a badge of distinction. The two iconic V-MODA metal ear shields, on either side of the ear cushions, can easily be switched out to exhibit a variety of options featuring popular images and icons from the show - from the night club, Fangtasia, to the Japanese symbols featured on the Tru Blood beverage. Users can even choose their blood type to laser etch their name into immortality. Active fans, fear not, the V-80 is built to pass the MIL-STD-810G military standard guidelines!



The V-80 headphone is the progeny of a select group of legendary producers, DJs and artists who, over the course of thousands of nights around the world and countless hours in studio, added their audio and design expertise to carefully craft the sound and create a headphone for those with heightened and sophisticated senses. The final product is crafted from steel, aircraft-grade aluminum, Kevlar, microfiber suede, 24k Gold, unique textiles and an exoskeleton hard case, all essential elements to its DNA.

At the heart of the V-80 is its patent-pending and biggest-in-class 40mm Dual-Diaphragm High-Fidelity Drivers that deliver multi-driver sound with the efficiency of a single driver. This results in a sinister combination of vibrant bass, a vivid organic mid-range and vivacious clarity on portable devices without the need for batteries. The headphone also offers long-play comfort through a tailored, fashionable fit without unsightly gaps and minimal pressure on the head and ears, the result of relentless research and hundreds of variations to find the precise shape and materials.



V-80 features:

• Detachable Kevlar®-reinforced cables with 24k gold-plated plug

• One 3.5mm fabric cable with a one-button remote control and microphone compatible with all iPhone, Android, Blackberry, tablets and all 3.5mm port smartphones

• One 3.5mm audio fabric cable for universal audio device compatibility

• Distinctive exoskeleton carrying case with an exclusive blood vial zipper, ensuring headphones are protected in style

• Two-year V-MODA premier warranty

• Immortal Life Replacement Program – 50 percent off lifetime discount to replace consumer-damaged headphones

"The True Blood phenomenon mirrors the edgy, seductive values of the V-MODA Tribe,” said DJ and Chief Visionary Officer for V-MODA, Val Kolton. “HBO and True Blood were a natural fit with V-MODA in creating a groundbreaking, industry changing product that is a creation of acoustic visionaries."

The “V-MODA for True Blood” line is now available at select retailers, V-MODA.com, http://store.hbo.com, Amazon.com, Newegg.com and the HBO Shop® located at 42nd St. & 6th Ave. in New York.

ABOUT V-MODA
V-MODA is the true music lifestyle brand that is distinguished by its fashion-forward design, unparalleled quality and unequivocal passion for music and materials. Led by professional DJ and Chief Visionary Officer, Val Kolton, V-MODA products blend the spirit of Italian design, the essence of music, and the charisma of Hollywood. Together with design extraordinaire Joseph Bucknall, the worldʼs most influential producers, musicians and DJs, V-MODA is constantly challenging the norm and forging the remix revolution. For more information, please visit V-MODAʼs website, v-moda.com.

ABOUT HBO LICENSING & RETAIL
HBO Licensing & Retail officially licenses the HBO® brand for the development and merchandising of innovative product lines inspired by the network’s award-winning programming. With products created around classic series like the The Sopranos® and Sex and the City® to current hits like True Blood® and Entourage®, items include fashion apparel, jewelry, digital and CD soundtracks, games, books as well as exclusive, premium collections in partnership with upscale, designer brands. Merchandise can be purchased in retail stores nationwide, at http://store.hbo.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City. HBO Licensing & Retail products are also sold internationally across Europe, Asia and Australia.