Soul Electronics Reveals First Official Retail Partners for SOUL by Ludacris® Premium Headphone Line

Lake Mary, Fla., July 20, 2011 – Soul Electronics, a global leader in pro and consumer audio manufacturing, has revealed the first official retail partners for its SOUL by Ludacris headphone collection made in collaboration with Grammy award winning artist and newly released Fast Five star, Chris “Ludacris” Bridges. Nationwide retailers include: Apple.com, Amazon.com, BestBuy.com, Brookstone, Buy.com, Bobizzo.com, AAFES, Headphones.com, InMotion, MacMall, Microsoft Store, Huppin’s OneCall, Ovation, Target.com and Vann’s.

“We couldn’t be more thrilled to announce this robust list of prominent retailers. It further solidifies the confidence we have in the SOUL® brand and establishes us as a huge player in the high-performance audio arena,” said Bob Bonefant, Founder of Soul Electronics. “Much like buying a luxury vehicle or an investment piece of jewelry, our customers are looking for world-class performance with seductive stylish appeal – and we’re here to deliver.”

The SOUL® brand is comprised of an initial 5-model line-up of high definition headphones that offer the elite sound caliber of a professional headphone with a distinct flair for self-expression and style.

“The feedback we’ve received so far on the SOUL line has been impressive,” commented Chris “Ludacris” Bridges. “Working so closely with the team has been a great experience, and we’re finally ready to give audiophiles and music mavens what they’ve been craving – sound so pure they feel it in their SOUL.”

MORE ON THE MODELS:

The SOUL by Ludacris line features the elite High Definition SL300 Powered Noise Cancelling headphone, High Definition On-Ear models SL150 and SL100, and the SL99 and SL49 High Definition In-Ear headphones.

The SL300 model offers superior noise cancellation technology combined with sleek style and professional sound. The comfortable over-ear design seals in sound and blocks out ambient noise, for a truly private listening experience. It boasts powerful sound amplification for studio quality balance of deep bass and crystal clear mids and highs. The convenient foldable design and hard protective case makes these the ideal headphones for the on-the-go music professional or tasteful traveler. Plus, it comes with 3.5 mm to ¼ inch adaptors for easy transitioning from MP3 players to amps. The premium Gold or Black/White color combinations add stylish and unique flair.



The SL150 model features an on-ear design for professional sound and distinct personal style. Engineered for powerful deep bass with mid and high clarity, these foldable headphones feature a Chrome-on-Black color combination as a well as a White-on-Black option.



The SL100 model is a more compact on-ear headphone option. But don’t let the smaller size fool you. These high-definition headphones deliver big sound with stylish urban aesthetics, engineered with the perfect balance of bass, mids and highs. Plus, the Red-on-Black and Blue-on-Black combinations bring a splash of color to the line.



For in-ear music enthusiasts, the SL99 and SL49 models offer high-definition sound in a tangle-free design. Both in-ear headphone models feature high-precision audio balance for the perfect blend of sound characteristics. They also include small, medium and large replacement ear tips for the ideal fit. The SL99 offer supreme sound isolating qualities for extra privacy.



The entire SOUL by Ludacris line contains professionally voiced sound technology with advanced circuitry and drivers designed by a team of engineers who have developed some of the most notable acoustic breakthroughs in the audio industry. All models feature gold-plated connectors for seamless signal transfer and come iPhone® Ready, which means they work with iPhones, iPads and iPods.

SOUL by Ludacris® products are now available at Apple.com, Amazon.com, BestBuy.com, Brookstone, Buy.com, Bobizzo.com, AAFES, Headphones.com, InMotion, MacMall, Microsoft Store, Huppin’s OneCall, Ovation, Target.com and Vann’s.

Pricing is as follows: SL300 - $299; SL150 - $199; SL100 - $149; SL99 - $99; SL49 - $69, and product assortments and availability varies with each retail partner.

For More Information, please visit www.SoulElectronics.com

About SOUL by Ludacris®
Expression, Passion and Superior Sound are at the core of the SOUL by Ludacris ®experience. Here to prove that style and sound quality can coexist, the SOUL line offers an array of personal audio products that masterfully balance elements such as world-class noise cancellation technology with superior sound quality, allowing you experience the full range of your music. Pair that with an award winning design team and the expressive vision of world renowned artist Ludacris, and you get the first headphone that effectively merges style with professional acoustics.

About Chris “Ludacris” Bridges
Boasting a collection of hits that spans over a decade, Ludacris has sold more than 12 million albums domestically thanks to the blockbuster success of such singles as "Stand Up," "Get Back," "Number One Spot" and "Money Maker.” 2010’s acclaimed “Battle of the Sexes” album release brought more chart topping hits, including “How Low" and "My Chick Bad.” With an unrivaled match of lyrical acumen, wit and imagery, Ludacris has solidified himself as one of music’s premier entertainers. Although he’s best known for his infectious tunes, Ludacris has shown that he’s equally adept at writing powerful songs with serious subject matter, including runaways on "Runaway Love." This versatility and artistic complexity enabled Ludacris to make a seamless transition to acting. His global popularity soared with his work on the Fast & the Furious motion picture series, and his acclaimed performances in films such as Crash and Hustle & Flow plus noteworthy television roles (Law & Order: Special Victims Unit) have Hollywood and critics alike buzzing about his increasingly impressive screen resume. The SOUL by Ludacris audio line joins Ludacris’ Straits Restaurant and Disturbing Tha Peace Records as yet another successful venture of the business mogul.