Bowers & Wilkins Launches World’s First Social AirPlay® App: the Zeppelin Air App

Developed by the one of the most advanced performance audio brands, the Zeppelin Air app helps you air, share, and listen to tunes like never before



N. Reading, MA—August 29, 2011 Bowers & Wilkins today unleashes the new free Zeppelin Air App and revolutionizes how we experience music socially and wirelessly. The app brings iTunes music collections from multiple iOS devices together wirelessly so several iPad®, iPod touch®, and iPhone® users can build a customized, collaborative community playlist streamed to any AirPlay®-enabled music player like the Bowers & Wilkins Zeppelin Air speaker dock.



Planning a Labor Day weekend party at your place? Download the free app here to your Apple device, invite your party guests to do the same, and immediately begin streaming everyone’s favorite summer tunes to a playlist you manage on your device. You’ll have a chance to edit your playlist before you send tunes wirelessly via the app on your device to your music player. Now everyone can share the magic of AirPlay®.



“There are many fantastic mobile apps that allow you to stream music, but the Zeppelin Air App is the first of its kind that enables users to share music and create collaborative playlists with friends, mobile device to mobile device,” said Paul McCarthy, of app developer Aurnhammer. “Bowers & Wilkins has essentially created a wireless, virtual jukebox.”



Tyler Fairchild, Director of Strategic Brand Development for Bowers & Wilkins explains, “For nearly five decades, we have been committed to delivering the ultimate listening experience. This app takes that commitment to the next level by allowing music fans to share in the Bowers & Wilkins true sound experience with family and friends, in real-time, in a familiar setting. We hope that music fans will not only embrace this app as a fun way to share and learn about new music, but also learn about the many benefits of Zeppelin Air and Apple’s revolutionary AirPlay® technology from dynamic, engaging and informative content within the app.”



No Mac or PC is required to use the app; only a Wi-Fi network. If you already have AirPlay® set up on your wireless network, just download the app and give it a try. AirPlay requires iTunes® 10.1 or later and iPhone®, iPad®, or iPod touch® with iOS 4.2 or later.



About Bowers & Wilkins

Bowers & Wilkins has nearly 50 years of audio engineering experience. It makes the world’s most advanced home cinema, hi-fi and iPod® speakers, which are used by Abbey Road Studios and music lovers everywhere. Its New Media products redefine the audio experience for the digital consumer. Find us on Facebook.com/BowersWilkins, follow us on Twitter.com/Bowers_Wilkins, and view us on YouTube.com/Bowerswilkins and on Instagram as Bowerswilkins



Trademark acknowledgements

AirPlay®, iTunes®, iPod®, iPhone® and iPad® are registered trademark of Apple Inc. Zeppelin is a trademark of B&W Group Ltd.