SOUL by Ludacris Noise Cancelling, Over-Ear SL300 Headphones Now Shipping Nationwide

BestBuy.com, Amazon.com, Headphones.com, Buy.com and Brookstone among the nationwide retailers carrying the ‘big dogs’ in the new five-model premium headphone family



Lake Mary, Fla., August 8, 2011 – Soul Electronics, a global leader in pro and consumer audio manufacturing, has announced its premium, top-of-the-line, over-ear, noise cancelling headphones are now shipping nationwide – available in a trendy gold and black color combination or classic black and white.

Retailers carrying the noise cancelling SL300 model include: BestBuy.com, Amazon.com, Buy.com, Brookstone.com, AAFES.com, Microsoft, Huppins, Vann’s, Target.com, RadioShack, Bobbizzo.com, MacMall.com and Headphones.com.

Made in collaboration with Grammy award winning artist and newly released Fast Five star, Chris “Ludacris” Bridges, the SL300s complete the five-model round-up in this elite series of high-performance over-ear, on-ear and in-ear headphones.

“Our retail partners have embraced the SOUL® brand with open arms, and ears. We are thrilled to deliver the high-performance sound caliber they, and their customers, expect with stylish, trend-setting aesthetics to match,” said Bob Bonefant, Founder of Soul Electronics. “We have no doubt in our minds that the SOUL® brand and the SL300 model, in particular, will be popular with professionals, tasteful travelers, and music lovers everywhere.”

“Soul did an exceptional job marrying form and function with their SL300s.” commented Brian Gluck, Manager of Headphones.com “With punchy yet controlled bass, a midrange which allows the vocals to shine and slightly subdued highs for a mellow tonality, the SL300s deliver great sound and impressive style. They have quickly become a new favorite around the office as well as in my personal collection. The noise cancellation is highly effective, and can be turned off to save battery life while still outputting good sound, which is unlike most other noise cancelling headphones.”

The SL300 model offers superior noise cancellation technology combined with sleek style and professional sound. The comfortable over-ear design seals in sound and blocks out ambient noise, for a truly private listening experience. It boasts powerful sound amplification for studio quality balance of deep bass and crystal clear mids and highs. The convenient foldable design and hard protective case makes these the ideal headphones for the on-the-go music professional or elite traveler. Plus, it comes with a 3.5 mm to ¼ inch adaptor for easy transitioning from MP3 players to amps. The premium Gold or Black/White color combinations add distinctive style and unique flair.

MORE ON THE FIVE-MODEL LINE-UP:

The SOUL by Ludacris line features the elite High Definition SL300 Powered Noise Cancelling headphone, High Definition On-Ear models SL150 and SL100, and the SL99 and SL49 High Definition In-Ear headphones.

The SL150 model features an on-ear design for professional sound and distinct personal style. Engineered for powerful deep bass with mid and high clarity, these foldable headphones feature a Chrome-on-Black color combination as a well as a White-on-Black option.

The SL100 model is a more compact on-ear headphone option. But don’t let the smaller size fool you. These high-definition headphones deliver big sound with stylish urban aesthetics, engineered with the perfect balance of bass, mids and highs. Plus, the Red-on-Black and Blue-on-Black combinations bring a splash of color to the line.

For in-ear music enthusiasts, the SL99 and SL49 models offer high-definition sound in a tangle-free design. Both in-ear headphone models feature high-precision audio balance for the perfect blend of sound characteristics. They also include small, medium and large replacement ear tips for the ideal fit. The SL99 offer supreme sound isolating qualities for extra privacy.

The entire SOUL by Ludacris line contains professionally voiced sound technology with advanced circuitry and drivers designed by a team of engineers who have developed some of the most notable acoustic breakthroughs in the audio industry. All models feature gold-plated connectors for seamless signal transfer and come iPhone® Ready, which means they work with iPhones, iPads and iPods.

SOUL by Ludacris® products are now available nationwide at Apple.com, Amazon.com, BestBuy.com, Headphones.com, Brookstone, Buy.com, Bobizzo.com, AAFES, InMotion, MacMall, Microsoft Store, Huppin’s OneCall, Ovation and Vann’s.

Pricing is as follows: SL300 - $299; SL150 - $199; SL100 - $149; SL99 - $99; SL49 - $69, and product assortments and availability varies with each retail partner.

For More Information, please visit www.SoulElectronics.com

About SOUL by Ludacris®
Expression, Passion and Superior Sound are at the core of the SOUL by Ludacris ®experience. Here to prove that style and sound quality can coexist, the SOUL line offers an array of personal audio products that masterfully balance elements such as world-class noise cancellation technology with superior sound quality, allowing you experience the full range of your music. Pair that with an award winning design team and the expressive vision of world renowned artist Ludacris, and you get the first headphone that effectively merges style with professional acoustics.

About Chris “Ludacris” Bridges
Boasting a collection of hits that spans over a decade, Ludacris has sold more than 12 million albums domestically thanks to the blockbuster success of such singles as "Stand Up," "Get Back," "Number One Spot" and "Money Maker.” 2010’s acclaimed “Battle of the Sexes” album release brought more chart topping hits, including “How Low" and "My Chick Bad.” With an unrivaled match of lyrical acumen, wit and imagery, Ludacris has solidified himself as one of music’s premier entertainers. Although he’s best known for his infectious tunes, Ludacris has shown that he’s equally adept at writing powerful songs with serious subject matter, including runaways on "Runaway Love." This versatility and artistic complexity enabled Ludacris to make a seamless transition to acting. His global popularity soared with his work on the Fast & the Furious motion picture series, and his acclaimed performances in films such as Crash and Hustle & Flow plus noteworthy television roles (Law & Order: Special Victims Unit) have Hollywood and critics alike buzzing about his increasingly impressive screen resume. The SOUL by Ludacris audio line joins Ludacris’ Straits Restaurant and Disturbing Tha Peace Records as yet another successful venture of the business mogul.