VELOCOMP INTRODUCES NEW iBIKE DASH CYCLING COMPUTER PRODUCTS FOR BIKE SHOPS AT INTERBIKE EXPO

New iBike Dash CC Products Focus on Affordability & Making Selling Power Easy



Boca Raton, FL, August 30, 2011 -- Velocomp LLP, www.iBikeDash.com, a leading sports technology company and makers of the iBike® line of power meters and iBike Dash CC line of cycling computers and power meters, will announce two major product enhancements for itsiBike Dash CC line of cycling computer products made specifically for bike shops at the Interbike Expo, held September 14-16, 2011 at the Sands Expo Center, Las Vegas, Nevada, Booth #21099.



iBike Dash CC is the revolutionary iPhone/iPod touch based system that makes use of the full computer functionality of your iPhone or iPod touch to deliver a truly amazing complete cycling computer dashboard at your fingertips. Designed and packaged to make merchandising simple, the new line of iBike Dash CC products allows cyclists to turn their iPhone or iPod touch into a powerful cycling computer. The system includes the iBike app for iPhone or iPod touch, patented electronics that reside in the fully-enclosed, weather-resistant iBike Dash case, ANT+Sportsensors and iBike ride analysis software. The units are available in both cycling computer and power meter editions.



“iBike Dash CC has been incredibly well received by cyclists,” said John Hamann, CEO of Velocomp. “We know the demand for iPhone and iPod touch-based cycling computers and power meters is there. We’ve worked with bicycle dealers for the last 6 months to develop a system that would help them capitalize on this sales opportunity.”



New to the iBike Dash CC Line for Bike Shops:

· iBike Dash CC: an unparalleled bike computer with a compellingly attractive price point at $149 MSRP.

· iBikeDash+Power: featuring breakthrough pricing (MSRP to be announced at Interbike).

· iBike Dash Upgrade Kit: upgrades your iBike Dash CC or +Power Basic with heart rate, cadence, and longer battery life, for only $129 MSRP.



All iBike Dash CC products will be available for demonstration during the Interbike Expo in iBike/Velocomp’s Booth #21099.



About Velocomp

First to Deliver Advanced Power Measurement at a Consumer-Friendly Price



Velocomp, LLP is a sports technology company based in Boca Raton , Florida . The first in the bicycle industry to deliver advanced power measurement at a mainstream price, Velocomp is dedicated to product breakthroughs in the areas of performance, measurement, design, and value. Launched in June 2006, thousands of iBike® power meters are being enjoyed worldwide. In 2010, Velocomp introduced the iBike Dash, the first complete bicycle system for the iPhone and iPod touch. For more information, see www.iBikeSports.com.