New Audio-Technica Wireless Headphones at Best Buy for Back to School and Holidays

New Audio-Technica ATH-SR6BT and ATH-DSR7BT Wireless HeadphonesAvailable at Best Buy Stores and OnlineMake Ideal Back to School and Holiday Gifts

STOW, OH, August 21, 2017 - Looking for the perfect music-related gift for students going back to school, or for holiday gift giving? Look no further than Audio-Technica's ATH-SR6BT Wireless Over-Ear High-Resolution Headphones and ATH-DSR7BT Wireless Headphones with Pure Digital Drive technology both of which deliver superior sound quality via Bluetooth wireless technology and are currently available at select Best Buy stores and on BestBuy.com.

The ATH-SR6BT combines outstanding audio quality from any music source with the convenience of cable-free operation and a compact foldable design. The ATH-DSR7BT is one of the first Bluetooth headphones to employ Audio-Technica's exclusive Pure Digital Drive system, which keeps the audio signal completely digital from source to driver to offer never before-available wireless headphone sound quality. Both models are ideal for use with smartphones, portable music players, tablets, laptops and other Bluetooth wireless devices.

Available exclusively at Best Buy and on BestBuy.com, the ATH-SR6BT (US$199.00) employs aptX sound-improvement technology, specifically created to yield improved audio performance over a Bluetooth transmission. Connecting to the ATH-SR6BT is simple thanks to its NFC (Near Field Communication) functionality. Just touch any NFC-compatible device to the "N" logo on the headphones and the device and headphones are automatically paired and connected.

The ATH-SR6BT includes a built-in mic and controller for answering calls and controlling volume and music playback and its high-fidelity condenser mic provides clear, intelligible audio quality during phone calls. The headphones' large-diameter drivers and wide-range 5 Hz - 40,000 Hz frequency response deliver clear, immersive sound. The ATH-SR6BT supports aptX and AAC wireless codecs (as well as the SBC format). The ATH-SR6BT can also be used as a wired headphone and offers Hi-Res Audio performance when used with its detachable 3.9-foot cable. The ATH-SR6BT also comes with a USB charging cable and a carrying pouch and its built-in rechargeable battery provides up to 30 hours of convenient wireless operation.

Audio-Technica's ATH-DSR7BT over-ear headphones incorporate the new Pure Digital Drive system, a groundbreaking technology that uses the proprietary Dnote chipset instead of the typical D/A converter and amplifier, which require the audio signal to go through multiple processing steps that can introduce distortion. With the ATH-DSR7BT's Pure Digital Drive system, the audio signal is kept entirely in the digital domain from the source right through to the driver, resulting in purer, more accurate musical reproduction with exceptional fidelity, resolution, imaging and dynamic impact.

The ATH-DSR7BT (US$299.00) employs a 45 mm True Motion Driver with a lightweight voice coil and a specially designed diaphragm to improve the driver's transient response. A pair of acoustic resistors controls the airflow around the diaphragm to ensure a natural, balanced sound, and a layered aluminum housing reduces unwanted vibration and controls internal airflow for maximum audio clarity.

The ATH-DSR7BT supports aptX HD, and other codecs at up to 24-bit/96kHz (up to 24-bit/48kHz signals in Bluetoothmode). It features NFC functionality and a built-in mic and controller for answering calls and controlling volume and music playback. The ATH-DSR7BT is able to deliver Hi-Res Audio compliant playback from audio sources when connected via its included USB cable. Like the ATH-SR6BT, the ATH-DSR7BT features a rechargeable battery and soft formfitting foam earpads and a padded headband for total long-wearing comfort.

ATH-SR6BT	ATH-DSR7BT

Click here for ATH-SR6BT product profile and downloadable high-res photos.
Click here for ATH-DSR7BT product profile and downloadable high-res images.

Also see more here:

- Audio-Technica Promotional Video: "Always Listening to the Music That Moves Us"
- Additional News Releases

Celebrating over 50 years of audio excellence, Audio-Technica is a recognized leader in the development and manufacture of high-quality personal and professional audio equipment. Founded in Japan in 1962 by Hideo Matsushita, the company made its name by manufacturing state-of-the-art phonograph cartridges and tonearms. Today, Audio-Technica is a worldwide group of companies devoted to creating high-performance microphones, headphones, wireless systems, mixers, turntables, phono cartridges and other electronic products.

A reputation for quality, durability, performance and value has made Audio-Technica products the first choice for many of today's top musical artists and audio engineers, and for discerning listeners everywhere. Drawing from its audiophile heritage, Audio-Technica remains dedicated to providing music enthusiasts with great-sounding, innovative audio gear, including the award-winning QuietPoint active noise-cancelling headphones, popular ATH-M50x monitor headphones, versatile USB microphones, and new Hi-Res Audio headphones and high-fidelity gaming headsets. Learn more at www.audio-technica.com.